Asma Tafa

Asma Tafa

UX Designer & Researcher

Skills

  • Qualitative Research
  • Competitive Analysis
  • Affinity Mapping
  • Storyboarding User Journeys
  • User Flows
  • Conducting Qualitative User Interviews
  • Wireframing
  • Information Architecture

Tools

  • Sketch
  • HTML
  • CSS
  • InVision
  • Marvel
  • Balsamic

Work Experience

UX Designer & Researcher @ ClientGrid.com

March 2018 - Present

Conducted user testing interview sessions, identified areas for UX improvement, and developed recommendations for enhanced user onboarding.

Worked closely with engineers to develop design artifacts.

Worked on creating high fidelity prototypes of new features.

Developed user personas to guide business vision and scope of work.

Created user flows and user journeys to help engineering team track admin and non-admin users.


National Youth Director @ MAS (non-profit)

April 2016 - June 2017

Managed the Youth Executive committee which oversaw 17 teams nationwide.

Recruited and trained 22 members to the national team.

Developed curriculum material for leadership and management trainings.

Adapted Objectives & Key Results (OKRs) as the goal setting method for the entire organization.

Conducted SWOT analysis assessment within different departments, and participated in a stakeholders SOAR analysis.


Event Planner @ MAS (non-profit)

March 2013 - Apr 2016

Coordinated 4 regional camps that catered on average to 85-100 youth each.

Led a remote team that put together Annual Youth Summit, attended by more than 300 youth and top company stakeholders.

Created an internal assessment questionnaire to evaluate programs’ impact and level of engagement.

Conducted user experience interviews quarterly with different stakeholders, each time focused on a different project to drive growth.


Education

City College of New York

Psychology & Business

2012-2016


General Assembly

User Experience Design Immersive

Jan 2018


Passionate about

  • Photography
  • Traveling
  • Meeting new people
  • Learning languages